• $149

BBB Better Your Business Academy 2026

  • Course
  • 20 Lessons

A course for new and small businesses to learn the ins and outs of marketing and maintaining a brand in an affordable way. The video lessons in this series are taught by your fellow small business owners and entrepreneurs from throughout our service area.

Check Out the Course!

The 2024 BYBA features five guest speakers who each focus on an important component of branding and marketing your business. Our guest speakers are successful business owners and entrepreneurs in our community, and are here to help you achieve success as well! This video will give you a taste of what to expect from these lessons.

Why the BYBA?

BYBA: What to Expect

What to Expect.
Preview
Download the Workbook.

Social Media Marketing for Small Businesses

Introduction to Lesson 1
Preview
Social Media Marketing with Kathryn O'Leary

InstaGrowth: Extending Brand Reach with Influencers and UGC (User-Generated Content)

Introduction to Lesson 2
Preview
Instagrowth with Cassie Volpe

Email Marketing

Introduction to Lesson 3
Preview
Email Marketing with Melanie Diehl

Website Optimization

Introduction to Lesson 4
Preview
Web Optimization with Alida Lee

Tying It All Together with Consistent Marketing

Introduction to Lesson 5
Preview
Building a Strong and Cohesive Brand Identity with Catherine Honeycutt

What BBB Can Do for You

Introduction to Lesson 6
Preview
What is BBB?
Your BBB Business Profile
Business Resources
Avoiding Scams
Complaints, Reviews and Ratings on BBB.org
Your Local BBB Benefits
Stay In Touch!

  • $149

BBB Better Your Business Academy 2026

  • Course
  • 20 Lessons

A course for new and small businesses to learn the ins and outs of marketing and maintaining a brand in an affordable way. The video lessons in this series are taught by your fellow small business owners and entrepreneurs from throughout our service area.