Lesson 2: Extending Brand Reach with Influencers and UGC

Our second lesson is taught by Cassie Volpe, a Marketing Strategist and Founder of SOFO Marketing based in Apex, NC. In this lesson, Cassie will teach you all about User-Generated Content and its benefits and how to build relationships with influencers. She'll go over how to build a successful influencer campaign and how to seek out influencers who would make sense for your brand.