Lesson 1: Social Media Marketing for Small Businesses

The first lesson will focus on identifying the three pillars of social media marketing. We’ll talk about identifying your target markets and business goals as well as the importance of budget allocation for small businesses.

Guest Speaker: Kathryn O'Leary

Kathryn O’Leary, owner of What Girls Know Best, a social media marketing agency for small businesses, is this lesson’s speaker. She’ll dive into choosing your content and platform mediums, tracking engagement, and how to use your currently available resources to best achieve your goals within your budget and constraints.